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The Art of Black Buttercream

Welcome back to The Professional Student. Today, I want to dive into another baking edition post and offer tips on making black buttercream and coloring buttercream. I recently made the cake pictured above, and I love the dramatic effect of black buttercream against the gold! The cake is 4 layers of dark chocolate buttermilk cake layered with dark chocolate ganache and a fresh strawberry filling. The buttercream is a dark chocolate Italian meringue.

Coloring buttercream is a challenge, let alone making one of the hardest colors, black. Over the years, I have picked up some tricks and tips that have helped me achieve the colors I want, and I would like to share those with you!

For black buttercream:

  1. Always use a gel-based food coloring, as they are super concentrated.
  2. It is much easier to color chocolate buttercream black than regular white vanilla buttercream.
  3. Gradually add the gel food coloring, mix, and continue to add until you get something close to what you want, as the color will darken as it sits.
  4. If you must use vanilla buttercream, color it dark brown first before adding in black.
  5. Color your buttercream the day before you need it, as the color will develop over night and get darker.
  6. If you’re in a rush, a quick zap in the microwave will help develop the color faster. Just don’t melt your buttercream during the process (this works for any color).
  7. To avoid consuming too much colored buttercream, do an uncolored base coat, allow it to chill in the refrigerator, and coat it again with the colored buttercream. This will also prevent the need to make huge amounts of colored buttercream, as gel food coloring is not cheap and ultimately saves you money.

I will include a link to the black gel food coloring I prefer to use from Amazon. As an Amazon affiliate, I am eligible for a small commission based on clicks and purchases. You might not need a bottle this big, but it does last a long time.

https://amzn.to/3wAhs7H

For coloring buttercream:

  1. Always use gel food colors, as they are super concentrated. A little goes a long way.
  2. As previously mentioned, it is best to color buttercream the day before use to allow the color to develop, or you may speed the process up with a quick zap in the microwave, but do not melt your buttercream.
  3. Always color a bit lighter, as the buttercream will darken as it develops.
  4. To make colors that pop a little more, use white gel color first, followed by the desired color. Alternatively, you can purchase “bright” or “neon” food colors.
  5. Use a food gel coloring wheel to make specific colors, as it provides the formulas for the colors and the amounts to use.

I will include a link to “neon” or “bright” food colorings I use and have purchased. These are smaller bottles, but larger bottles, such as the link I posted for black gel color, are available on Amazon. It really depends on your needs. When I was operating my own business, I spent well over $450 just on gel food coloring. They’re expensive, and I think folks who don’t bake might not realize that.

https://amzn.to/4bjKesp

I will also provide an Amazon link for a color wheel food coloring guide.

https://amzn.to/3QNaEdI

I’ve also found for making deeper colors, like a deep red; adding some dark brown can help bring out the red, but not too much, or you’ll have brick red. I believe a deep red and black are two of the hardest colors to achieve, and coloring buttercream is generally tricky.

I hope the tips I have provided and the helpful product links will allow you to easily tackle your next cake or baking project. Thanks for stopping by The Professional Student, and don’t forget to comment, like, and reblog!

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The Professional Student: French Macaron Edition, Method & Recipe

French macarons made by Pastry Chef Shawn Smallwood

French macarons frustrated me as a pastry student 10 years ago when I first began attending Le Cordon Bleu in Dallas, Texas. There is a reason why good French macarons are so expensive. If you’ve never had one, please try one. You won’t regret it!

A love-hate relationship was quickly established, as I loved to eat macarons but hated making them. I forgot about them until I was forced to master them. It was a lot of trial and error, but as an entrepreneur with an entrepreneurial mindset, I persisted nonetheless.

I wanted to share my technique and recipe, and I hope you find both useful, as I have spent a lot of time perfecting these little beauties. If you have ever made a meringue or a meringue-based dessert, you’ll understand just how finicky meringue anything can be.

Please watch my French Macaron tutorial before attempting to make macarons if you are inexperienced and new to baking them.

French Macaron Tutorial

Baking times might vary slightly on what is in the recipe that I typed up vs. what is in my video, as every oven is different. I’ve baked my macarons using how my oven bakes. You might need to increase or possibly decrease your oven baking time, so there might be a little trial and error until you have your macarons mastered.

French macarons baked by Pastry Chef Shawn Smallwood

Most importantly, have fun! It’s okay to mess up batches. Trial and error is part of the process, but believe in yourself, and don’t give up. Get creative with the French Macarons, as decorating is limited to your imagination. Below are some of my favorite French macarons I’ve ever baked.

French macarons made by Pastry Chef Shawn Smallwood

Thanks for stopping by for another baking edition from The Professional Student. Please help support me and my blogging endeavors by subscribing, commenting, liking, sharing, or re-blogging. Thanks again, and have a great day!

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The Professional Student: Ricotta & Cannoli Cake Edition

Ricotta cheese is one of the rare items I purchase at the grocery store, but I do need it occasionally. Sometimes, for savory applications like ravioli or lasagna, other times for desserts!

I was asked to make an Italian-inspired dessert for a client on this particular day. We discussed various ideas and settled on a cannoli-inspired cake. Cannoli filling is made from ricotta, powdered sugar, vanilla, cinnamon, and chocolate chips. The cake would have four pistachio cake layers and three cannoli filling layers. The outside would be frosted with a buttercream comprised of half cream cheese and half Italian meringue, and finished off with a dark chocolate ganache top, marbled dark chocolate ganache sides, crushed pistachios on top, and a chocolate chip boarder around the bottom.

I noticed no ricotta at the grocery store but plenty of whole milk. I didn’t have time to look for one item, so I grabbed the milk and headed home to make it. The process is simple enough but a little time-consuming when it comes to removing the whey from the cheese. It is well worth it, as the texture and flavor are superior to any grocery store product.

Please enjoy learning to make ricotta cheese with me, as I demonstrate in the YouTube video below. You can also pick up a few gardening tips along the way!

Making Ricotta Cheese Demo

After making the cheese, I needed to bake off the pistachio cakes and turn the ricotta into cannoli filling. Please enjoy the YouTube video of that process. It also includes the recipe I used for the pistachio cake.

Pistachio Cake and Cannoli Filling Demo

Finally, my cake layers had cooled, and it was time to torte, fill, stack, and build the final cake. Depending on thickness, it always takes a few hours for cake layers to cool off, but I don’t mind. It gives me time to work on the homework side of my graduate program!

I’ve noticed some bakers prefer to bake their layers individually so they do not have to cut them. This is a big pet peeve of mine because I do not like thick cake layers. I’ve met people who do not like cake. I truly believe it is because they’ve never actually had a good one. Cake layers should be thin. If the layers are too big and the filling is too thin, the result can be a dry and unpleasant cake. One should not require a large glass of milk, even though it is good with dessert, to prevent a cake choking hazard.

Please enjoy the cannoli cake stacking, filling, and decorating process in the YouTube video below.

Filling and Staking Cake Demo

Thanks for stopping by The Professional Student, and don’t forget to like, re-blog, and comment!

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The Professional Student: Porter’s Value Chain Analysis, Subway Sandwiches

Welcome back to The Professional Student! In continuing with the theme of examining Subway Sandwiches, graduate students at Western Carolina University were challenged to create a value chain analysis.

Please enjoy my presentation on YouTube, and as always, don’t forget to comment. Thanks for stopping by. I appreciate and value everyone’s feedback and support! 

References

How can we help?. Franchising FAQs. (n.d.). https://www.subway.com/en-ge/ownafranchise/franchisingfaqs?ak_r=3af03b25-0373-47e0-aae4-48e5a019c494#a12

How does training work | Subway | indeed.com. (n.d.-a). https://www.indeed.com/cmp/Subway/faq/how-does-training-work?quid=1cfarq6dq5j58fr4

Jurevicius, O. (2024, March 19). Subway SWOT analysis 2023 – SM insight. Strategic Management Insight. https://strategicmanagementinsight.com/swot-analyses/subway-swot-analysis/#:~:text=High%20employee%20turnover.,to%20overall%20costs%20of%20Subway.

Karthikeyan, A. (2023, May 4). Subway’s marketing strategies: Fresh Thinking, fresh eating. StartupTalky. https://startuptalky.com/marketing-strategies-of-subway/ 

McMahon, C. (2024, February 26). What is the average income of a subway restaurant franchise owner?. StartupNation. https://startupnation.com/start-your-business/whats-the-average-income-of-a-subway-restaurant-franchise-owner/#:~:text=Some%20said%20franchisees%20should%20expect,%24150%2C000%20a%20year%20or%20more.

Our commitment. (n.d.). https://www.subway.com/en-ge/aboutus/socialresponsibility/ouroverallcommitment 

Peterson, H. (n.d.). Subway is one of the cheapest restaurant chains to open – here’s a breakdown of all the costs. Business Insider. https://www.businessinsider.com/what-it-costs-to-open-a-subway-2015-3 

Schroeder, E. (2022, June 1). Subway focuses on franchise development strategy. Baking Business. https://www.bakingbusiness.com/articles/56499-subway-focuses-on-franchise-development-strategy

Subway management salary in North Carolina – ziprecruiter. (n.d.-b). https://www.ziprecruiter.com/Salaries/Subway-Management-Salary–in-North-Carolina

What is a value chain analysis? 3 steps: HBS Online. Business Insights Blog. (2020, December 3). https://online.hbs.edu/blog/post/what-is-value-chain-analysis 

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The Professional Student: Taste of Home Cake Baking Contest Edition

One thing that aspiring chefs or pastry chefs can do to get their names out into the world is to enter magazine baking and cooking contests. Last year, I did just that and entered a cake I created into a Taste of Home Party Cakes Decorating Contest.

I had no intentions of entering the contest, but a neighbor had contacted me with a special request for her granddaughter’s birthday cake. We decided on a cute donut theme! I looked on the internet to see if any cake contests were taking place, and Taste of Home was having one while I was already making the cake. I decided to go out on a limb and enter, and I ended up winning as a runner-up, winning a $250 prize.

Cartoon-style cakes had just become very popular then, and I wanted to do a variation on one using my style. I chose a seven-layer white cake with Italian meringue buttercream and homemade strawberry jam filling. There were four layers of cake with three layers of strawberry jam filling. I decorated it by covering it in white fondant with multi-colored polka dots, a red top outlined in black, and adorable mini donuts!

I’m glad I decided to challenge myself. Aside from the cake, I had to submit an entire video of me making it from start to finish and all the recipes I used.

Taste of Home Entry

Here is a link to the full article in Taste of Home.

https://www.tasteofhome.com/article/party-cakes-contest/

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The Professional Student: Pastry Chef Editon

Welcome back, everyone! I’ve been playing with the layout of my blog, and I’ve added a menu bar on the side of my homepage with a “baking” section. I figured it might be helpful to start posting some of my work there, as I would like to showcase and feature some of my other talents outside of graduate school coursework.

At 18 years old, I began my professional cooking career in the Army. Army cooking taught me fantastic time management skills and how to cook large quantities in a short amount of time. I held various positions in the kitchen, including head baker. After being honorably discharged, I attended Le Cordon Bleu in Dallas, Texas, and graduated with a 4.0 GPA, earning an AAS in patisserie and baking. After graduation, I left Dallas and moved to Asheville, North Carolina, to work as a lead pastry cook at The Biltmore Estate for almost five years. Like many service industry workers, I found myself suddenly unemployed due to the pandemic and ventured out alone. 

I started the company during the COVID-19 pandemic, and it was a great way to work from home while going to school at the same time. I had not transferred to Western Carolina University yet and had more free time to spend on baking. I operated the company for two years. When I began my studies at Western, I needed more time. I decided to shut down operations and move forward with education as my main priority. I still bake on the side for customers, but now, it’s a fun hobby I enjoy as a creative outlet!

I think the best way to showcase some of my work is by sharing a link to the Instagram account I used for my custom-made dessert company, Custom Goods LLC. The business is no longer active, and I’ve since closed it down, but I keep the Instagram page up to share my work with others. Here is the link to the Instagram page. Please enjoy my work and feel free to comment or ask questions. Thank you!

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The Professional Student: “Situation Analysis” Subway Sandwiches SWOT

Hello, and welcome back! Graduate Students at WCU in the Innovative Leadership and Entrepreneurship master’s program were challenged this week with using the SWOT analysis framework to analyze a company of their choosing. Since I previously chose Subway Sandwiches as a subject for my advertisement blog posts, I decided to continue with them.

I fondly remember eating Subway sandwiches when I was younger in the early 2000s. As a freshly graduated from high school “adult” newly enlisted in the Army, Subway was always my go-to option. You couldn’t beat the $5 footlong promotions, and I was on the budget of an Army Private. Money was not plentiful, but I made it work. Chicken teriyaki on Italian herbs and cheese bread with olives, green peppers, onions, and spinach toasted with pepper jack cheese was my favorite Subway sandwich during that time, and I would probably order it now if I still ate at Subway. 

Please enjoy my presentation on Subway. Below the video, you’ll find a complete reference list with clickable links. 

References

Hillel, A. (2023, July 27). “fake tuna” lawsuit against subway dropped by plaintiffs. Courthouse News Service. https://www.courthousenews.com/fake-tuna-lawsuit-against-subway-dropped-by-plaintiffs/ 

IBISWorld – Industry Report: Sandwich & Sub Restaurants in the US. IBISWorld Industry Reports. (2024a, February). https://www.ibisworld.com/ 

IBISWorld – US Company Benchmarking Report: Subway- Company Overview. IBISWorld Industry Reports. (2024b, February). https://www.ibisworld.com/ 

Jurevicius, O. (2024, March 19). Subway SWOT analysis 2023 – SM insight. Strategic Management Insight. https://strategicmanagementinsight.com/swot-analyses/subway-swot-analysis/ 

Kunst, A. (2024, February 21). Subway Brand Awareness, Usage, Popularity, Loyalty, and Buzz Amoung Restaurant Chain Customers in the United States. statista. https://www-statista-com.eu1.proxy.openathens.net/forecasts/1335810/subway-restaurant-chains-brand-profile-in-the-united-states 

McCarthy, K. (2023, August 25). Subway bought by Roark Capital, parent company of Jimmy John’s and other restaurant franchises. ABC News. https://abcnews.go.com/GMA/Food/subway-bought-roark-capital-parent-company-jimmy-johns/story?id=102561166 

Mion, L. (2023, May 2). Subway closed more than 500 US stores in 2022: Report. Fox Business. https://www.foxbusiness.com/retail/subway-closed-more-than-500-us-stores-2022-report# 

Reed, B. (2020, October 1). Subway bread is not bread, Irish court rules. The Guardian. https://www.theguardian.com/world/2020/oct/01/irish-court-rules-subway-bread-is-not-bread 

Statista Research Department. (2023a, November 2). Leading chain restaurants by sales US 2022. Statista. https://www.statista.com/statistics/298191/sales-of-the-leading-chain-restaurants-in-the-us/ 

Statista Research Department. (2023b, November 10). Number of subway restaurants by country worldwide 2023. Statista. https://www.statista.com/statistics/469379/number-of-subway-restaurants-worldwide/ 

Statista Research Department. (2024, March 4). Subway revenue US 2022. Statista. https://www.statista.com/statistics/464277/subway-us-sales/