Hello, and welcome back! Graduate Students at WCU in the Innovative Leadership and Entrepreneurship master’s program were challenged this week with using the SWOT analysis framework to analyze a company of their choosing. Since I previously chose Subway Sandwiches as a subject for my advertisement blog posts, I decided to continue with them.
I fondly remember eating Subway sandwiches when I was younger in the early 2000s. As a freshly graduated from high school “adult” newly enlisted in the Army, Subway was always my go-to option. You couldn’t beat the $5 footlong promotions, and I was on the budget of an Army Private. Money was not plentiful, but I made it work. Chicken teriyaki on Italian herbs and cheese bread with olives, green peppers, onions, and spinach toasted with pepper jack cheese was my favorite Subway sandwich during that time, and I would probably order it now if I still ate at Subway.
Please enjoy my presentation on Subway. Below the video, you’ll find a complete reference list with clickable links.
References
Hillel, A. (2023, July 27). “fake tuna” lawsuit against subway dropped by plaintiffs. Courthouse News Service. https://www.courthousenews.com/fake-tuna-lawsuit-against-subway-dropped-by-plaintiffs/
IBISWorld – Industry Report: Sandwich & Sub Restaurants in the US. IBISWorld Industry Reports. (2024a, February). https://www.ibisworld.com/
IBISWorld – US Company Benchmarking Report: Subway- Company Overview. IBISWorld Industry Reports. (2024b, February). https://www.ibisworld.com/
Jurevicius, O. (2024, March 19). Subway SWOT analysis 2023 – SM insight. Strategic Management Insight. https://strategicmanagementinsight.com/swot-analyses/subway-swot-analysis/
Kunst, A. (2024, February 21). Subway Brand Awareness, Usage, Popularity, Loyalty, and Buzz Amoung Restaurant Chain Customers in the United States. statista. https://www-statista-com.eu1.proxy.openathens.net/forecasts/1335810/subway-restaurant-chains-brand-profile-in-the-united-states
McCarthy, K. (2023, August 25). Subway bought by Roark Capital, parent company of Jimmy John’s and other restaurant franchises. ABC News. https://abcnews.go.com/GMA/Food/subway-bought-roark-capital-parent-company-jimmy-johns/story?id=102561166
Mion, L. (2023, May 2). Subway closed more than 500 US stores in 2022: Report. Fox Business. https://www.foxbusiness.com/retail/subway-closed-more-than-500-us-stores-2022-report#
Reed, B. (2020, October 1). Subway bread is not bread, Irish court rules. The Guardian. https://www.theguardian.com/world/2020/oct/01/irish-court-rules-subway-bread-is-not-bread
Statista Research Department. (2023a, November 2). Leading chain restaurants by sales US 2022. Statista. https://www.statista.com/statistics/298191/sales-of-the-leading-chain-restaurants-in-the-us/
Statista Research Department. (2023b, November 10). Number of subway restaurants by country worldwide 2023. Statista. https://www.statista.com/statistics/469379/number-of-subway-restaurants-worldwide/
Statista Research Department. (2024, March 4). Subway revenue US 2022. Statista. https://www.statista.com/statistics/464277/subway-us-sales/
Innovative Leadership and Entrepreneurship: A Graduate Student's Perspective 