graduate-school – Innovative Leadership and Entrepreneurship: A Graduate Student's Perspective

The Professional Student: Subway PEST Analysis

Graduate students at Western Carolina University were challenged to create a PEST analysis. I’ve chosen to stick with Subway Sandwiches since I’ve already begun exploring them in my previous SWOT analysis. If you missed that, please take a moment to check it out!

Please enjoy my presentation, which can be viewed below.

Thanks for taking the time to stop by, and don’t forget to leave me your thoughts and comments!

References

Bush, T. (2024, April 9). Pestle analysis of the food industry (with example). PESTLE Analysis. https://pestleanalysis.com/pestle-analysis-of-the-food-industry/#:~:text=Political%20Stability%3A%20Political%20unrest%20may,services%20can%20affect%20the%20indus

How do I do a pestle analysis? – steps and examples. Business Documents UK. (2023, April 15). https://business-docs.co.uk/scenario/how-do-i-do-a-pestel-analysis/

Kenton, W. (2024, February 27). What is pest analysis? its applications and uses in business. Investopedia. https://www.investopedia.com/terms/p/pest-analysis.asp

Keyser, W. (2023, April 4). Pest analysis. Venture Founders. https://venturefounders.com/pest-analysis/

The Professional Student: “Engaging Professional Marketing Services”

For this assignment, graduate students at Western Carolina University in the Innovative Leadership and Entrepreneurship program were challenged to visit a PR firm, advertising agency, or other marketing services firms to create a publicly available audio or video presentation. Alternative options include writing an essay based on research or creating a digital tour for a professional marketing firm.

I decided to visit a local PR firm, Darby Communications, in Asheville, North Carolina, and make a video presentation. The firm is owned by another student in my cohort, Coral Darby. Coral was kind enough to grant me access to her business and her amazing staff. Everyone at Darby Communications was so kind and I appreciate the time everyone gave me. Thank you Coral, Mindy, Suzanne, Lysianne, Stacy, and Angie!

Coral, along with all the interviewees, have given their written consent to have their interviews publicly released. Consent forms have been uploaded online to the university portal in accordance with Western Carolina University policies and procedures.

Please take an opportunity to check out Darby Communications in the link provided below:

Home

I hope you enjoy my video presentation, which you can access at the link below, and I look forward to reading your comments and feedback. Thanks for stopping by, and I hope everyone is enjoying The Professional Student!