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The Professional Student: Subway PEST Analysis

Graduate students at Western Carolina University were challenged to create a PEST analysis. I’ve chosen to stick with Subway Sandwiches since I’ve already begun exploring them in my previous SWOT analysis. If you missed that, please take a moment to check it out!

Please enjoy my presentation, which can be viewed below.

Thanks for taking the time to stop by, and don’t forget to leave me your thoughts and comments!

References

Bush, T. (2024, April 9). Pestle analysis of the food industry (with example). PESTLE Analysis. https://pestleanalysis.com/pestle-analysis-of-the-food-industry/#:~:text=Political%20Stability%3A%20Political%20unrest%20may,services%20can%20affect%20the%20indus

How do I do a pestle analysis? – steps and examples. Business Documents UK. (2023, April 15). https://business-docs.co.uk/scenario/how-do-i-do-a-pestel-analysis/

Kenton, W. (2024, February 27). What is pest analysis? its applications and uses in business. Investopedia. https://www.investopedia.com/terms/p/pest-analysis.asp

Keyser, W. (2023, April 4). Pest analysis. Venture Founders. https://venturefounders.com/pest-analysis/

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The Professional Student: “Engaging Professional Marketing Services”

For this assignment, graduate students at Western Carolina University in the Innovative Leadership and Entrepreneurship program were challenged to visit a PR firm, advertising agency, or other marketing services firms to create a publicly available audio or video presentation. Alternative options include writing an essay based on research or creating a digital tour for a professional marketing firm. 

I decided to visit a local PR firm, Darby Communications, in Asheville, North Carolina, and make a video presentation. The firm is owned by another student in my cohort, Coral Darby. Coral was kind enough to grant me access to her business and her amazing staff. Everyone at Darby Communications was so kind and I appreciate the time everyone gave me. Thank you Coral, Mindy, Suzanne, Lysianne, Stacy, and Angie!

Coral, along with all the interviewees, have given their written consent to have their interviews publicly released. Consent forms have been uploaded online to the university portal in accordance with Western Carolina University policies and procedures.

Please take an opportunity to check out Darby Communications in the link provided below:

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I hope you enjoy my video presentation, which you can access at the link below, and I look forward to reading your comments and feedback. Thanks for stopping by, and I hope everyone is enjoying The Professional Student!

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The Professional Student: “Situation Analysis” Subway Sandwiches SWOT

Hello, and welcome back! Graduate Students at WCU in the Innovative Leadership and Entrepreneurship master’s program were challenged this week with using the SWOT analysis framework to analyze a company of their choosing. Since I previously chose Subway Sandwiches as a subject for my advertisement blog posts, I decided to continue with them.

I fondly remember eating Subway sandwiches when I was younger in the early 2000s. As a freshly graduated from high school “adult” newly enlisted in the Army, Subway was always my go-to option. You couldn’t beat the $5 footlong promotions, and I was on the budget of an Army Private. Money was not plentiful, but I made it work. Chicken teriyaki on Italian herbs and cheese bread with olives, green peppers, onions, and spinach toasted with pepper jack cheese was my favorite Subway sandwich during that time, and I would probably order it now if I still ate at Subway. 

Please enjoy my presentation on Subway. Below the video, you’ll find a complete reference list with clickable links. 

References

Hillel, A. (2023, July 27). “fake tuna” lawsuit against subway dropped by plaintiffs. Courthouse News Service. https://www.courthousenews.com/fake-tuna-lawsuit-against-subway-dropped-by-plaintiffs/ 

IBISWorld – Industry Report: Sandwich & Sub Restaurants in the US. IBISWorld Industry Reports. (2024a, February). https://www.ibisworld.com/ 

IBISWorld – US Company Benchmarking Report: Subway- Company Overview. IBISWorld Industry Reports. (2024b, February). https://www.ibisworld.com/ 

Jurevicius, O. (2024, March 19). Subway SWOT analysis 2023 – SM insight. Strategic Management Insight. https://strategicmanagementinsight.com/swot-analyses/subway-swot-analysis/ 

Kunst, A. (2024, February 21). Subway Brand Awareness, Usage, Popularity, Loyalty, and Buzz Amoung Restaurant Chain Customers in the United States. statista. https://www-statista-com.eu1.proxy.openathens.net/forecasts/1335810/subway-restaurant-chains-brand-profile-in-the-united-states 

McCarthy, K. (2023, August 25). Subway bought by Roark Capital, parent company of Jimmy John’s and other restaurant franchises. ABC News. https://abcnews.go.com/GMA/Food/subway-bought-roark-capital-parent-company-jimmy-johns/story?id=102561166 

Mion, L. (2023, May 2). Subway closed more than 500 US stores in 2022: Report. Fox Business. https://www.foxbusiness.com/retail/subway-closed-more-than-500-us-stores-2022-report# 

Reed, B. (2020, October 1). Subway bread is not bread, Irish court rules. The Guardian. https://www.theguardian.com/world/2020/oct/01/irish-court-rules-subway-bread-is-not-bread 

Statista Research Department. (2023a, November 2). Leading chain restaurants by sales US 2022. Statista. https://www.statista.com/statistics/298191/sales-of-the-leading-chain-restaurants-in-the-us/ 

Statista Research Department. (2023b, November 10). Number of subway restaurants by country worldwide 2023. Statista. https://www.statista.com/statistics/469379/number-of-subway-restaurants-worldwide/ 

Statista Research Department. (2024, March 4). Subway revenue US 2022. Statista. https://www.statista.com/statistics/464277/subway-us-sales/