Tag: threads

How do you use social media?

Welcome back to The Professional Student! Today, I’m just sharing some of my own random thoughts that don’t really have anything to do with school or baking.

I use my social media platforms to share my every day life, to help others, to teach, and to spread the knowledge that I have acquired over the years. It’s a place of positivity for me. It’s a place to build community and to spread joy and love. I also use it to keep in contact with people I’ve met over the years across the world when I was in the Army.

I wish I could say that my social media accounts were perfect, but I am not perfect, and they reflect as such. A lot of people only portray the good sides of life on social media, which can kind of come off fake or not genuine. It’s hard to build connections with people when everything seems like it’s going perfectly. We all have problems and it helps establish commonalities that are relatable.

I’ve also used social media for business transactions and I’ve been able to monetize off of my Facebook for posting videos and reels. I’ve made specific pages and groups dedicated to my baking, where clients can go and reach out to me or see my work at any time.

More recently, I’ve been focused on my TikTok and growing that account. It’s currently my largest social media account at almost 2,500 followers behind my Instagram and a little over 2,000.

While I’ve been posting my content to TikTok, I’ve also been posting it to YouTube. YouTube has created a space for me to categorize my videos and make them easy for people to find rather than scroll through my TikTok to find a particular cooking video. I could also share my YouTube videos to my Facebook and here to my blog. It helps put all of the pieces together by demonstrating the processes that I am going through as not everybody learns the same. Some folks and visual learners, hands-on, listeners, or a combination of all.

I was very active on Instagram for a long time, but I kind of forgot about it as I maneuvered over to TikTok. I’ve started posting there again, but the most important thing that I’ve realized is not all content is good to cross post. I was posting my TikToks to Instagram since you can share videos and reels there. However, the main purpose of Instagram is photo sharing, so I’ve shifted back to that.

Ultimately, I try and break down everything that I know into an easy and understandable format. Then my followers can replicate a similar product at home or have a starting idea to make their own variations.

I also have a LinkedIn as well as a Threads. Whatever I post here is posted directly to my LinkedIn. It’s also a way to keep in touch with people and see what’s going on in their professional world. I also get to feature my unique professional skills, experiences, and abilities.

I don’t particularly go out of my way to make social media content. I share pieces of my everyday life that are useful or helpful. I kind of think of it like a product. Would you buy something that doesn’t help you? Would you buy something that doesn’t make your life easier? The answer is probably no.

I don’t expect people to watch content that is not useful, so I only make useful content. Some might consider it boring while others find it to be amazing and helpful. I have had many folks tell me how much they appreciate what I share and that they can watch my videos with their children, who enjoy learning how to cook. I get to help other people by sharing bits and pieces of my life and that is the best reward out of it all.

Thanks for stopping by and don’t forget to give me a like, follow, or re-blog!