Welcome back to The Professional Student. Graduate students at Western Carolina University studying innovative leadership and entrepreneurship were challenged to conduct a 5 Forces Analysis. Please enjoy the video below of the 5 Forces Analysis on Subway Sandwiches.
Thanks for stopping by, and don’t forget to leave me a comment!
References
Brown, L. (2023, December 23). Subway five forces analysis & recommendations (Porter’s model). Panmore Institute. https://panmore.com/subway-five-forces-analysis-recommendations-porters-case-study
El, A. (2022, March 6). Porter’s five forces analysis; is this the end of the restaurant industry?! market review. LinkedIn. https://www.linkedin.com/pulse/porters-five-forces-analysis-end-restaurant-industry-market-amir-el/
Home. MindTools. (n.d.). https://www.mindtools.com/at7k8my/porter-s-five-forces
Michael E. Porter. Michael E. Porter – Faculty & Research – Harvard Business School. (n.d.). https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6532#:~:text=Michael%20Porter%20is%20the%20author,well%20as%20over%20125%20articles.
Publix Deli Buffalo Chicken Tender Sub. Publix Super Markets. (n.d.). https://www.publix.com/pd/publix-deli-buffalo-chicken-tender-sub/BMO-DSB-611161?origin=collections3
Subway Menu. Subway Order. (n.d.). https://www.subway.com/en-us/restaurant/11870-0/menu/category/853
Innovative Leadership and Entrepreneurship: A Graduate Student's Perspective 
3 replies on “The Professional Student: Subway Sandwiches 5 Forces Analysis”
Hi Shawn,
I like how you pointed out some of the things that affects the franchise owner but not necessarily the larger corporation entity. They should definitely improve their marketing strategy and have a more uniform stance on their sales and promotions but it seems like a lot of different franchise owners get to do their own thing and it turns customers away to other sandwich providers, or fast food options. I also like how you talked about threats we don’t think about. Honestly, any place where someone chooses to spend their extra dollars on food is a threat if they are not spending it with you. Great job on this assignment.
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Hello, Tonya!
I don’t really see or hear advertisements for Subway. I was honestly clueless until I went to their website to look at a menu. It seems to have grown, as are the sizes of some of the sandwiches. Thank you for your observations and feedback. It’s a wild time in which we live. We are out of the pandemic. Supply chain issues have been resolved for the most part. Prices have risen, and there seems to be no end in sight. Is it corporate greed? Is it corporations trying to recover losses sustained during the pandemic? For the most part, larger corporations that took a loss in revenue still made a profit. The profit might have been lower than the original projections, but it is a profit nonetheless. Everyone took a hit during that time, and here we are, still somehow surviving day in and day out.
I think corporate America realizes people “can” pay these higher prices, so why shouldn’t they? Never mind the considerable credit card debt many families are forced to take on now to survive. After all, “We can just eat cereal for dinner,” thanks to the great insights and generosity of Kellog’s CEO, Steve Cahillance. Let them eat cake, he says. I find myself staying in increasingly and going out less and less. I can make my own cake, cheese crackers, and cereal! We have power as consumers, and if people stop buying overpriced goods at the grocery store, prices will have to be driven down as there will be a surplus of products and waste.
It could also be the higher interest rates implemented to help bring down inflation, which takes a few years to have any real impact, but where did it go wrong? Was it the super low-interest rates for homes during the pandemic, which led to people paying as much as 20 to 50 thousand over asking prices due to bidding wars? Paying more for an asset than its actual value is dangerous and can leave you upside down with a considerable amount of lingering debt should the owners want to sell. I’ve seen it with my own eyes in my neighborhood, where houses are going well above the asking price.
Anyway, I am digressing! Have a good Sunday, and thanks for stopping by!
Kindy,
Shawn
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Hello, Tanya!
Thank you again for the feedback. I am glad you’re enjoying the blogs. When I was researching, and saw how much the average Subway owner makes, it surprised me. I thought the number would be higher, but it all depends on location and how savvy the owner is in keeping costs down. Yes, it is cheaper to become a Subway owner in the long run but there is better earning potential in choosing a different franchise to invest in.
Kindly,
Shawn
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